Every year when the NCAA Tournament rolls around, we're reminded what a big deal it is. With the TV specials and commercials, Presidential brackets, and office pools, a good portion of the country becomes basketball fans for a few weeks during 'March Madness'.

This year's event is even bigger around here with the men and women from South Dakota State each in the fields of 64.

On the men's side, the wesbite Thrillist has brought together two things Americans love- basketball and beer. In their story, The Perfect Beer for Every NCAA Tournament Team, the folks at Thrillist painstakingly (?) researched the storyline behind each team in the field and coupled them with a beer brewed somewhere nearby.

(via Facebook)

To tell the story of the Jackrabbit men in this year's tourney, Thrillist paired SDSU with an offering from Spearfish's Crow Peak Brewing Company. The beer they selected was Crow Creek's 11th Hour IPA. They say they name ties in with what the 12-seeded Jackrabbits are trying to accomplish in their first game against the fifth-seeded Maryland Terrapins:

We all know the tale of the tortoise and the hare. Here, it's the Jackrabbit and the Terrapin. And this time, the Terrapin's the cocky one. If South Dakota's gonna win this race, it's going to be at the 11th Hour. But we're really glad SoDak came to the party! And didn't invite any bikers this time!

Drink responsibly when you enjoy South Dakota State and Maryland, Friday, from Spokane, Washington. Tipoff is 3:20 PM CDT. The game will be broadcast nationally on TBS.

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