I saw some pretty cool things all week at Radio Row, but by far the best thing had to be the Campbell's Soup tent.

Not only did Campbell's give away soup samples all day Friday but they also let people play Madden 17 outside of the tent. Here's where they went above and beyond though.

Campbell's Soup randomly gave away signed memorabilia to random lucky fans that were hanging out in the area. The first one that I saw was an autographed Eddie Lacy jersey to a lucky Green Bay Packers.  She drew some attention after a loud yelp of excitement.

Later I was standing near the tent and saw the young man pictured above win a signed football by Todd Gurley. The young man was just simply playing Madden 17 against his dad and won the memorabilia.

Big shout out to Campbell's for making a great fan experience and for feeding all of us hungry souls on Radio Row!