Cracker Jack Replacing Toy Prizes with Digital Codes
Well I don't know how many companies are left in the stone age as Cracker Jack has changed the way you will receive your prize inside their product.
Cracker Jack is replacing the 125 year old tradition of getting a toy inside their product with a digital code.
The Cracker Jack Prize Inside has been as much a part of the nostalgia and love for the brand as the unforgettable combination of caramel-coated popcorn and peanuts," Haston Lewis, senior director of marketing for Frito-Lay, said in the release. "The new prize inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic prize inside to life."
The "toy" itself was replaced years back as I remember getting some Cracker Jacks at a ball game 2 years ago and being disappointed that I got a piece of paper with a riddle on it instead of a true toy or prize.
Toys and prizes over the years have consisted of trading cards, wagons, trinkets, beer mugs, whistles, dice ect.
Now I'm not one for the nostalgia of things like this too often, but when I think of Cracker Jack, I think of toys, not codes.
The Cracker Jack transformation has begun, watch out United States Postal Service, you may be next.