CHARLOTTE, N.C. -- Michael Jordan could no longer hide his frustration midway through the Bobcats' dismal season last year. Not wanting anyone to see how angry he was, Charlotte's owner moved from his seat at the end of the team's bench to his more secluded luxury suite high above the court.

Still, he didn't give up on his club then and he isn't now.

The ultra-competitive Jordan said despite watching his club "hit rock bottom" during the most miserable season in NBA history, he's "in it for the long haul" when it comes to seeing his struggling franchise transformed into a consistent winner.

Charlotte finished 7-59, recording the worst winning percentage (.106) in NBA history.

Jordan, who won six NBA titles with the Chicago Bulls, believes he has the right man to turn things around in new coach Mike Dunlap.

Jordan said the challenge has been getting players to buy in, particularly when it comes to Dunlap's grueling three- to four-hour marathon practices.

But he's there to make sure they do.

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