NFL Shop VIP Section
Not only did NFL Shop bring their whole store, they have sectioned off a VIP area for the big spenders at Radio Row.
Just to get inside you have to spend over $300 on merchandise on the main floor and show the receipt to the guard at the entrance.
Once inside the items available become even more expensive. Nike jackets for over $1,000, pictures for $800, guitars for $500 and many other high priced items.
Inside this section is a roped off area where certain people can get in and get snacks or a beverage. Access is limited to the athletes here for interviews and media members with the proper credentials.
One of thhe high priced items inside is a hat made by New Era. This limited edition cap is made of calfskin and comes with a 18 carat removable pin. New Era has only produced 25 of these hats, so naturally it's worth $2,500..