‘Messy’ Intermission At Rapid City Hockey Game

Minor league teams are known for the 'over the top' promotions and South Dakota's teams are no exception.  In Rapid City, the Rush of the Central Hockey League thought they had the makings of the 'perfect storm' of promotions last Friday night:  College kids, beer, and on-ice shenanigans.

At the Rushmore Plaza Civic Center Arena that night, students got buy-one-get-one ticket, and the chance to watch two-member teams from the South Dakota School of Mines & Technology and Black Hills State University compete in the “College Olympics.”  Sounds like a fun night out right?  The Rapid City Journal picks up the story from here:

During a race that included running on the ice, riding on a cooler and spinning around a hockey stick, each of the male students chugged four beers. One student vomited twice and the other male student vomited once, according to spectators. A photo shows one student hunched over with an obvious steady stream of vomit pouring from his mouth.

"It was almost enough to quit as a four-year season ticket holder of two seats," Rapid City Rush season ticket holder Tom Regan said. "The Rush can do better. My wife and I were disappointed as there are many youngsters easily impressed by inappropriate behavior, and many adults that do not want to see promotion of drinking and vomiting at a public venue in the name of entertainment."

I think it goes without saying that the 'College Olympics' will probably go into the minor league promotions 'one and done' hall of fame.