West Point Unveils New Branding for Sports Teams

WEST POINT, N.Y. (AP) — Army is getting a new look. The academy unveiled a rebranding Monday night after an 18-month collaboration with Nike.

One goal is to strengthen the connection between Army and West Point. The academy will now refer to its teams as Army West Point instead of just Army.

All 28 of the school's sports teams will have a new main logo featuring a shield, sword, star and helmet. The primary colors are the traditional black, gold, gray and white.

The academy will continue to use Black Knights as a nickname.

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